Marking its tenth anniversary, fashionable digital design platform Canva launched an AI-powered toolset designed to streamline visible content material creation referred to as Magic Studio. Designed in collaboration with Runway AI, Magic Studio provides a number of options to the generative AI element in Canva’s paid skilled plan.
Magic Studio introduces a collection of generative AI instruments, together with Magic Change, which transforms designs into varied codecs and languages; Magic Media, which makes use of Runway’s Gen-2 AI to transform textual content into pictures or movies; and Magic Design, which automates video and presentation creation.
Generative AI refers to instruments that enable customers to create pictures, textual content, and video utilizing prompts entered into an AI chatbot, which attracts its solutions from a big language mannequin (LLM).
Because the November launch of OpenAI’s ChatGPT, tech traders have closely backed AI builders like Runway AI. In June, Runway introduced that the corporate had raised $141 million in a funding spherical led by Google, Nvidia, and Salesforce. =
Others going huge into generative AI embody Amazon, which is investing as much as $4 billion in Claude AI developer Anthropic, and Microsoft, which has invested over $10 billion in ChatGPT creator OpenAI.
“Beginning right now, the entire energy of Gen-2 shall be accessible instantly in Canva with its new Magic Media app, offering direct entry to the very best AI video technology mannequin for Canva’s 150 million month-to-month customers,” Runway CEO Cristobal Valenzuela mentioned in a weblog publish.
Whereas Magic Studio is a brand new product, Canva’s head of AI merchandise, Danny Wu, says the corporate shouldn’t be new to generative AI and is merely increasing what Canva has finished from the beginning.
“We have been taking a look at AI for quite a lot of years,” Wu instructed Decrypt. “For instance, we have been constructing AI with Kaleido know-how background remover that makes use of what folks name generative AI these days, thoug we simply referred to as it machine studying again within the day.”
“We noticed so many alternatives for AI know-how to assist our customers design even simpler and simply make complicated duties extra easy,” Wu continued.
Launched in 2013, Australia-based Canva is a free-to-use platform that lets customers create the whole lot from YouTube thumbnails to social media banners and content material to video shows. Whereas the bottom platform is free, a month-to-month subscription is required to make use of its extra superior options, together with Magic Studio.
Whereas Canva claims a consumer base of over 150 million, the corporate faces stiff competitors from generative AI platform builders like Nvidia and Adobe. Adobe launched its generative AI device, Firefly, in Could. In September, OpenAI added a Canva plugin for the subscription-based ChatGPT Plus that lets customers create pictures in GPT-4 utilizing written prompts.
Whereas Wu didn’t go into particular particulars concerning the different fashions being utilized in Canva’s new AI platform, he mentioned Canva makes use of a three-pronged method to AI, together with growing proprietary fashions centered on the design house, integrating “the very best” accessible fashions to supply advantages in a single place, and collaborating with builders and companions similar to Runway for video.
With AI turning into extra ubiquitous, the menace and concern about AI-generated deepfakes have risen sharply within the final yr. Wu says Canva has put in place guardrails to maintain its platform from getting used so as to add to this rising drawback.
“As a part of our belief and security [policies], we do not enable our AI to generate pictures of fashionable or public figures or recognized individuals in addition to third-party mental property,” Wu mentioned. “[Magic Studio] additionally contains insurance policies—not like loads of different AI instruments—to not generate something that’s medically associated or politically associated, simply because we wish to be extremely conservative and focus extra on the artistic use instances.”
Together with Magic Studio, Canva additionally introduced right now the launch of the Canva Defend initiative, providing a collection of superior belief, security, and privateness instruments leveraging synthetic intelligence. Canva Defend contains options like AI indemnification for eligible enterprise customers, strong content material moderation methods, and customizable AI privateness settings.
Canva says it’s also dedicated to investing over $200 million in creators within the coming years.
Final month, Getty Pictures launched a generative AI device that it referred to as “protected” for industrial use, which attracts from its huge library of owned and licensed pictures. Like Wu and Canva, Getty Pictures additionally says it doesn’t embody manufacturers’ mental property or recognizable public figures that doubtlessly may very well be used to create deepfakes.
“The explanation why we’re constructing Magic Studio and constructing AI is as a result of it is a actually highly effective approach to assist our customers do duties they by no means may have,” Wu mentioned.