Binance Is Supposedly Separate From Crypto Custodian Ceffu. The SEC Has Questions

Ceffu was launched in December 2021, initially as Binance Custody. It rebranded in February 2023, with a brand new title impressed by Binance’s Safe Asset Fund for Customers, which was in flip a play on the crypto time period SAFU, or “protected,” and with a brand now distinct from, if vaguely harking back to, Binance’s.